How do you go about writing blog posts that truly grab the attention of your readers? Believe it or not, there are eight simple tricks to writing compelling blog posts – and these will work on any topic you choose to write about!
Today we’re going to talk about those secrets, and how you can use them to help capture the attention of your readers. If you want more traffic and more engagement with your content, this post is for you!
Let’s get started!
8 Simple Ideas to Writing Compelling Blog Posts
1) Start with a purpose
If you’re studying, then there is a purpose behind this, maybe you want to become an engineer, or doctor, or anything that you desire.
Similarly, while you write compelling blog posts then there should be a purpose. Question yourself: why am I writing this blog post? Will my content be beneficial to the reader’s? What am I trying to express with the content?
While you may be tempted to dive right into crafting a piece of writing, I recommend starting with a purpose.
You might be tempted to start typing away at your keyboard and write whatever comes to mind.
Don’t do it!
Pushing yourself to figure out what you want your post to accomplish before writing is not only more effective, but it will also help keep you on track.
Your goal could include anything from educating your audience about a particular topic or sharing an experience that readers can relate to. By starting with a purpose, you can then tailor each paragraph and sentence around that objective.
2) Keep it simple
To put it bluntly, simple writing is more engaging and less intimidating to read. There’s a fine line between keeping your tone conversational and being overly simplistic, but there are some easy ways to write with clear, comprehensible language: avoid jargon; keep sentences short and use contractions (like don’t or can’t); and make liberal use of lists.
In fact, one recent study found that posts including list-based content receive twice as many views than other types of content. It may sound counterintuitive—who wants to wade through a list?—but give it a try before dismissing it out of hand.
3) Avoid fluff
Most people write a lot of unnecessary words when they first draft their content. While it might be nice to think about what you are saying, you need to eliminate these extra words for a good reason: your readers don’t want to read them.
Also, most people have extremely short attention spans and will skip ahead if your post isn’t written in a concise way. Not only that, but most users skim over words on a page or screen, so by eliminating all fluff in your writing you will keep them focused on what you are trying to say and not losing interest as they try to read through it.
Make sure everything you write is directly related to your point or main topic and work hard at keeping all irrelevant words out of each piece that you write.
4) Show, don’t tell
Words like beautiful and brilliant are not only overused, but they’re also vague. Showing off an object’s abilities or a place’s uniqueness requires more work on your part, but it will be worth it when you get readers emotionally invested in your story. You can’t just say that a place is breathtaking and expect people to feel how amazing it is—you have to paint a picture for them with words. Describe what makes your subject special, where you were standing and what was happening when you saw it, then wrap up with why that moment meant so much to you.
5) Tell stories
You don’t have to be a fiction writer to tell compelling stories—just start by explaining what led you to writing that particular post, or how you found some valuable piece of information.
For example, you could write about how your grandmother taught you a certain recipe and now she has Alzheimer’s Disease and can’t remember it anymore, so you wanted to share it with everyone else. Not only is there more emotion behind writing something like that than simply saying this is a good recipe, try it! but readers will appreciate your honesty as well. People want honesty in their reading material, which doesn’t always mean spewing facts or statistics; just be real.
6) Add Images
Adding pictures in blog posts is the best practice for writing compelling blog posts. Sometimes people don’t have too much time to read a complete article, at that moment if you add relevant and meaningful images then they can understand what a paragraph is saying. Canva is the most powerful tool for creating free copyright images for blog posts.
7) Don’t Underrate titles
Titles are the foundation of your content. No one would care what you wrote about your content, no matter how long your content. Never underrate the power of heading while creating good content.
Titles are the first main point of content and it should not ever misguide the readers. Always, the headlines of content should be related to the content.
Try to write crafty headlines that catch the attention of the reader. Because, when people search anything on the search engine they look first at your heading not content. If your heading is good, readers will click your post to read and if they like your content more informative, they can share your post.
8) Use TOC
People don’t have time to scroll the page when your content is more than thousands words. Suppose, you wrote one blog post about “top 10 best treadmill” and your content has 5000 words. Readers only want to see reviews about one treadmill which you mention in the middle of content. If your blog post has no table of content (TOC) then most likely they will skip your content without scroll.
Now, think if you include a table of content at the beginning of content and when they enter into your blog, they will look, that treadmill is in the eight number. They will directly click on that treadmill navigation and jump to that review.
Basically, I want to say to you, if you’re writing long content, don’t forget to add “TOC” at your blog post. It is good for SEO as well.
Download an easy table of content for WordPress.
Conclusion About Writing Compelling Blog Posts
I hope this article helped you to understand how you can write compelling blog posts. Well, I use this point while I write any content for my site. It could be your and mine thinking is different. You would have done some different rules to writing compelling blog posts.
But, these points will really help you to rank in search engines. If I did not mention some important points that I should add, please let me know in the comment section below.